Build a Life - Build a Legacy: Top 10 Ways to Recognize a "Legitimate" Coach

Top 10 Ways to Recognize a "Legitimate" Coach

A Legitimate Coach:

Under promises. No claims, for example, of an increase of x% in your sales. A "legitimate" coach offers you a number of choices and does everything possible to help you meet - and go beyond - the measure of success you originally set. But a "legitimate" coach knows there are no absolute promises that can be made about the result of a coaching relationship because it is up to you to do the work.
Will never "sell" coaching services to those who don't need them - or to those who would benefit more by another service or another coach. You may need assistance in areas that require particular skills. You may need therapy to resolve emotional issues - not coaching. A "legitimate" coach does not take on a client who has a need which cannot be fulfilled by the coach's skills or expertise. A "legitimate" coach will refer you to the appropriate person or service rather than wasting your time.
Walks the talk. "Legitimate" coaches have their own coach and are working through the assessments and programs that will strengthen them as individuals. "Legitimate" coaches believe in the value of coaching and incorporate that process into their own lives. They practice extreme self-care and maintain balance in their lives.
Will never use coaching as a sales catalyst. A "legitimate" coach may make resources available that might be of value to you, but does not force you to participate. Not every link on the coach's website is to something for sale. Their newsletter is not primarily advertising - it delivers coaching content.
Subscribes to and abides by a code of ethics that has been created and approved by a peer group of professionals in the same field (for example, the International Coach Federation).
Will never begin a sentence with "Get rich by. . ." Additional income may be a coaching goal for you - but a "legitimate" coach provides resources and direction - not affiliate programs and get rich quick schemes. Coaching is not multi-level marketing.
Supports multiple models and provides a diverse range of materials. "Legitimate" coaches are aware of the variety of coaching models and incorporates those tools that are most appropriate to their style. They are open to a blend of approaches but do participate in an accredited, recognized training program. The "legitimate" coach is familiar with many distinctions and materials and can help you articulate the gap.
Continues learning and training. A "legitimate" coach is aware of trends and resources within the coaching profession. He/she is active in the coaching community.
Has resolved their own issues and has learned how to get needs met. A "legitimate" coach is not attempting to meet his/her own needs or to resolve his/her own issues by being a coach.
Honesty. "Legitimate" coaches are entirely honest with you about their motivations for being a coach, their skills, and their expectations. They are also honest when providing feedback to you - never telling you falsehoods just to keep you on as a client (and a source of income).

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